Ten great content ideas for your business videos

What people say to us. . .

"I'want to create some promotional videos to showcase my business - but I just don't know what type of video to make, what to do or how to start"

Here at the Business Film School this is probably one of the most common things we hear from our students (other than 'I really don't want to see myself on camera!') But the truth is there are so many exciting, simple and different types of videos you can create to help you showcase, promote and grow your business.

Here are ten quick ideas to get you started:

1. Behind-the-Scenes - a Sneak Peek:

Take viewers on a virtual tour of your workspace or show the process of creating your products/services. This brings a human face to your business and gives people an insight into what goes on behind closed doors.

2. Product Showcase:

Create short, visually appealing videos that highlight the features and benefits of your products or services. Consider demonstrating how your products solve a problem or enhance people's lives.

3. Customer Testimonials:

Compile short video clips of satisfied customers sharing their experiences with your business. This adds authenticity and builds trust among potential customers.

4. Quick Tips and Tutorials:

Share useful tips, tricks, or tutorials related to your industry. For example, if you sell beauty products, you could demonstrate a quick makeup routine. If you are in the travel industry give your top five travel hacks. This positions you as an expert and provides value to your audience.

5. Challenges and Contests:

Create a challenge related to your business that encourages user participation. Ask viewers to submit their own videos using your products or services, and offer a prize to the best entry.

6. Before-and-After Transformations:

Showcase the transformation your products or services bring about. This could be anything from a home renovation project to a fitness journey.

7. Educational Content:

Share interesting facts or insights related to your business and/or industry. This establishes you as an authority and your brand as a knowledgeable source and encourages viewers to engage with your content.

8. Day in the Life:

Give viewers a glimpse into a typical day at your business. Show the various tasks, interactions, and challenges that you and your team face on a daily basis - and don't forget the social and fun things you might also get up to!

 9. Flash Sales and Discounts:

Create a sense of urgency by promoting limited-time offers or flash sales exclusively on your social media channels. Use catchy visuals and engaging captions to capture attention.

10. Storytelling:

Share the story of how your business started, your mission, and the values you uphold. People love connecting with the human side of brands.

Remember, the key is to keep your videos short, entertaining, informative, and aligned with your brand identity. Stay consistent in posting and engage with your audience's comments and interactions to build a strong community around your business.

If you want to find out how you can learn to create great videos for your business - using just your mobile phone then check out the 7 Day Pocket Film School today. And why not grab a copy of our FREE downloadable Top 5 Tips - click the button below.