Using video  - a nice to have or a must have in your business?

In today's digital landscape, using video in your marketing isn't just a nice to have—it’s absolutely essential. With consumers (and the world in general!) increasingly turning to video content over traditional formats, incorporating video into your marketing strategy is more than a trend; it's a hugely powerful (and vital) tool to engage and communicate with your audiences, enhance your brand presence, and drive sales.

Want to know why your business should be leveraging and unlocking the power of video - then check out the five key points below ⬇️

1. Increased Engagement and Retention

Videos have the unique ability to engage people - making them incredibly effective at grabbing and keeping your audience’s attention. Statistics show that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text form. This heightened engagement leads to stronger awareness, recall and engagement in your brand.

2. Boosted Conversion Rates

Videos can significantly boost conversion rates. For example, including a video on your landing page can increase conversions by 80%. Furthermore, 64% of consumers make a purchase after watching branded social videos (Source: Tubular Insights). The direct correlation between video content and sales makes it one of the most powerful tools in your marketing arsenal.

3. Enhanced SEO Performance

Search engines love videos because they see them as high-quality content. Using videos on your website can help you improve your search engine rankings. Websites that include videos are 53 times more likely to rank first on Google. Beyond improving your SEO, videos increase the amount of time visitors spend on your site, which further signals to search engines that your site contains valuable content.

4. Greater Reach on Social Media

Videos are more likely to be shared than any other type of content on social media. They generate 1200% more shares than text and images combined (Source: Wordstream). This organic reach not only enhances your visibility but also multiplies your potential for engagement and conversions that can be hard to achieve through other formats.

5. Staying Ahead of Competitors

Incorporating video allows you to stand out from the competition. As video becomes a common strategy among businesses, those that master its use will differentiate themselves in the marketplace. Companies using video marketing grow revenue nearly 50% faster year-over-year than those that don’t (Source: SocialPilot).

Still need convincing?

Using video really is a no brainer when you see the stats, facts and huge array of benefits—from greater awareness, engagement and sales to improving SEO and conversions. As consumer behaviour continues to favour video content, businesses that start their video journey sooner rather than later will not only keep pace but most importantly they will also stay ahead of their competitors. Now is the time to embrace video marketing and watch your business grow.

And finally

Incorporating video into your marketing isn’t just a good idea; it’s a critical move for your brand’s future and profitability. Start crafting your unique videos today and tap into the potential that video marketing holds for your business growth.