Lights, Camera, Action: 5 Quick Tips for Great Business Videos

In the age of instant communication, creating eye-catching business videos with your mobile phone is an art form. It's not just about recording; it's about capturing attention and delivering your message effectively. Let's uncover five quick and easy tips to enhance the composition and framing of business videos shot with just your mobile phone.

1. Master the Rule of Thirds

Think of your video frame as a noughts and crosses board. The Rule of Thirds suggests placing your main subject or focal point along the intersecting lines or at the points where these lines meet. This adds balance and interest to your composition. For instance, if you're shooting a product demonstration, position the item slightly off-center to draw attention and create a visually appealing shot.

2. Mind Your Background

Before starting to record, take a moment to check your surroundings. A cluttered or distracting background can divert attention from your message. Opt for a clean and simple backdrop that complements your content. If you're showcasing your workspace, ensure it's tidy and organised to convey professionalism.

3. Maintain Consistent Lighting

Lighting is the unsung hero of great videos. Natural light is your best friend, so position yourself facing a window or outdoors if possible. If artificial light is your only option, ensure it's soft and evenly distributed. Avoid harsh shadows by experimenting with the placement of your light source. A well-lit video not only looks more professional but also keeps your audience focused on your message.

4. Keep Your Shots Steady

No one enjoys a shaky video. Keep your phone steady by using both hands, or better yet, invest in a budget-friendly tripod for added stability. Smooth and steady shots are not only more visually appealing but also lend an air of professionalism to your content.

5. Headroom and Framing

Avoid the common mistake of placing your subject too low or too high within the frame. Maintain a comfortable amount of headroom, ensuring your head and shoulders are well-centered. Additionally, pay attention to your framing of the shot For interviews or speaking engagements, position yourself in the center of the frame to create a balanced and engaging shot.

Ready to take your mobile business videos to the next level? Dive deeper into these tips and discover more insights by downloading our exclusive "Top 5 Tips for Filming with Your Mobile Phone" guide HERE.

In conclusion, the magic of compelling business videos lies in the details. By mastering the Rule of Thirds, optimising your background, perfecting your lighting, ensuring steady shots, and nailing headroom and framing, you're on the path to creating videos that captivate and resonate. So, grab your mobile phone, embrace these tips, and let your business shine in the spotlight of the digital world!